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Several city health departments are stepping up their anti-soda efforts in an attempt to curtail obesity and diabetes. Philly is now airing its own TV spot, which my kids had noticed and brought to my attention over the dinner table.
There's quite a wide range in the messaging tactics each city takes. NYC's campaign certainly caused a stir, especially the "Are You Pouring On The Pounds" video, which was deemed too disgusting by some. Take a look at these different approaces. Which works best in your opinion?
Philly:
New York:
Boston:
See LA's media campaign here and Santa Clara's here.
Dr. Ayala
Full disclosure: I’m vice president of product development for Herbal Water, where we make organic herb-infused waters that have zero calories and no sugar or artificial ingredients. I’m also a pediatrician and have been promoting good nutrition and healthy lifestyle for many years.
